Privacy Policy

Introduction

Latent Link ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard information when you visit our website latentlink.ai.

Information We Collect

Information you provide

When you contact us via email or through our website, you may provide personal information such as your name, email address, company name, and any details included in your message.

Information collected automatically

When you visit our website, we may collect certain information automatically, including:

• IP address (anonymized)
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website
• Date and time of visit

Analytics

We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics uses cookies to collect usage data. This helps us improve our website and services.

Google Analytics collects information such as:

• How you found our website
• Which pages you visit
• How long you spend on each page
• Your approximate geographic location (country/city level)
• Device type and browser information

Google Signals

We have enabled Google Signals, which allows Google to associate your visit data with your Google account if you are signed in and have enabled "Ads Personalization" in your Google account settings. This enables:

• Cross-device reporting (understanding how users interact with our site across multiple devices)
• Demographic and interest reporting

This data is aggregated and does not allow us to identify individual users. If you prefer not to have your data used in this way, you can disable "Ads Personalization" in your Google Ads Settings, or decline analytics cookies when visiting our site.

For more information about how Google processes data, visit Google's Privacy Policy.

Cookies

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

Necessary cookies

These cookies are essential for the website to function properly. They enable basic features like page navigation and cannot be disabled.

Analytics cookies

These cookies help us understand how visitors use our website by collecting anonymous statistical information. Analytics cookies are only placed after you provide consent through our cookie banner.

Managing cookies

When you first visit our website, you will be shown a cookie consent banner where you can choose which cookies to accept. You can change your preferences at any time by clicking the cookie settings link in the footer or by clearing your browser cookies and revisiting the site.

You can also control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of our website.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Improve our website and user experience
• Analyze website traffic and usage patterns
• Comply with legal obligations

Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information with:

• Service providers: Third-party services that help us operate our website (such as Google Analytics), subject to confidentiality obligations
• Legal requirements: When required by law, court order, or governmental authority

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Analytics data is retained for 14 months.

Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), if you are in the European Economic Area, you have the following rights:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate personal data
• Erasure: Request deletion of your personal data
• Restriction: Request restriction of processing of your personal data
• Portability: Request transfer of your personal data to another organization
• Objection: Object to processing of your personal data
• Withdraw consent: Withdraw consent at any time where we rely on consent to process your data

To exercise any of these rights, please contact us at info@latentlink.ai.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

Email: info@latentlink.ai
Location: Amsterdam, Netherlands